Dave Platter

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Dave does PR in real estate and technology.

Recent blog posts written by Dave Platter

Why the best Australian real estate agents might just be in San Francisco this July

Joel Burslem’s opinion carries a lot of weight with me because I’ve seen how smart his real estate technology blog, future…

Posted In Technology, What's New

Real estate technology linkage

Here is a handful of recent stories I thought you’d find of interest: Real estate is spelled S-E-X in China. Vodafone…

Posted In Radio, Technology, What's New

New Zealand Real Estate Agency Closes Physical Doors, Opens Up Online

A New Zealand real estate agency has closed the doors of its real-world office and opened up as a discount online…

Posted In Technology, What's New

Your chance to bash realestate.com.au and help the homeless at the same time

I know there are some vocal members of the business2.com.au community who seldom miss a chance to bash realestate.com.au. Most of…

Posted In Marketing

Turn your real estate podcasts into a more powerful marketing tool

After posting about why real estate podcasts can be a good idea on real estate agent websites, I want to follow…

Posted In Agent Websites, Marketing, Podcasting, What's New

Should real estate agents offer podcasts on their websites?

Even though podcasts sometimes seem like yesterday’s news, new podcast user data shows that real estate agents should seriously consider offering…

Posted In Agent Websites, Portals

Online real estate marketing. Isn’t it obvious?

Every now and then, the internet just starts to seem too damn complicated. You’ve got XML, search engine optimisation (SEO), search…

Posted In Marketing

Six ideas for Australian iPhone real estate applications

I believe the iPhone will be the device to shift real estate onto mobiles in a real way for the first…

Posted In Software

Is economic uncertainty pushing you–the real estate agent–to advertise more online?

US-based classified advertising expert Peter Zollman told me this week on the phone that in the US, real estate ad dollars…

Posted In Soapbox

Is real estate’s mobile tipping point about to arrive?

People really don’t want to look for property on a pain-in-the-neck mobile device with poor usability, difficult buttons, a small screen…

Posted In Newspapers, Search

Traditional agents will be replaced?

In the new movie Jumper, the hero is an otherwise normal guy who just happens to be able to jump forward…

Posted In Agent Websites, Newspapers, Portals, Technology

Here’s one way real estate agents can control the web’s future

Real estate agents in Australia are facing a new wave of online innovation in which consumers use the internet to rate…

Posted In Marketing, Media, Portals

Online real estate marketing expert speaks

Let’s hear about real estate marketing and the Internet from an overseas perspective. In particular, I’m thinking of a country where…

Posted In Agent Websites, Marketing, Portals, Technology

Real Estate Agents: Is smoking a professional liability?

After my last visit to Paris I vowed not to return until I could go indoors and not be smoked out….

Posted In Soapbox

A New Year’s day surprise: more leads

After my last post I was asked to look more closely at traffic trends to realestate.com.au over the holidays (thanks, Glenn…

Posted In Portals, Research

The Myths of Santa Claus and Slow Januaries

Santa Claus: He’s easy to believe in, because when you do, you get lots of gifts. There’s a clear financial benefit…

Posted In Marketing, Portals, Research

Long Term Investment?

Dave from the REA Group here. My thanks to Peter for the invitation to post on his blog. I’ve been an…

Posted In Research