Pete Richards

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Pete Richards is Head of Marketing for McGrath Estate Agents, and has been operating as a marketing specialist within the professional services sector since 1997, despite originally qualifying as a Mechanical Engineer. Pete joined McGrath in 2007, having previously held senior marketing roles within the recruitment and HR outsourcing sector, both in Australia and Europe.

Recent blog posts written by Pete Richards

Commonwealth Bank’s Property Guide iPhone App

A week or so ago I was invited to today’s launch of Comm Bank’s Property Guide iPhone App (application). When I…

Posted In Software, Technology

The iPad Has Landed

So, the iPad has finally landed! And to refer back to the title of my post back in April, has it…

Posted In Digital Readers, Media, Newspapers, Podcasting, What's New

Apple iPad – Master Stroke or White Elephant?

Firstly, I have to confess that I’m in love with the Apple brand. The iPod is one of the best consumer…

Posted In Digital Readers, Hardware, Media, Mobile, Newspapers, Podcasting, Technology, Television

Where will the buyers be in 2010?

The smart agent should always be looking to list stock that matches hot buyer activity. In 2009 this space was largely…

Posted In Real Estate Agents, Research, Soapbox, Technology

Leverage your brand, don’t differentiate from it

What separates great marketing from good marketing is simplicity and consistency. The easier you brand is to remember and recall the…

Posted In Design, Marketing