Archive | Marketing

Is your future as dark as theirs?

Will real estate agents in Australia go the way of those in China — where the number one portal is competing…

Domain, Domain.com.au, REA, REA Group, Realestate.com.au, soufun

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How to build a portal – Lessons from a success

One of the perennial themes on Business2 is the need for a strong competitor to realestate.com.au and domain.com.au. I’ve previously told…

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Loan Market Wins Brokerage of the Year

Loan Market was crowned the major Brokerage of the Year – Non-Franchise, at the 2013 Australian Broking Awards held last Friday…

Finance, loan market

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Pick an Expensive Area and Stick to It — New Report

I remember the day our new, NSW sales manager started work. He was tall, lean and looked tough. When he smiled,…

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Another corporate digs its claws into our industry

 This latest move by Stayz has that same destructive grab and run feel about it. Sort of reminiscent of  RealEstate.com.au all over again….

Fairfax, Realestate.com.au, Stayz, YesBookit

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Mobile Real Estate: What Can You Do?

Your customers are increasingly using their mobile devices to research property, agents and the market. You know this. Engaging those customers…

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Pinterest For Business, Instagram, Facebook Page and other Social Media Updates

In the past week we have seen Instagram now offer profiles and also Pinterest offer business pages. Instagram is an overwhelming…

Facebook, Instagram, Pinterest

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The Real Estate Community Facebook Group Eclipses 2000 Members + E-Ave Wrap Up

 Who says that real estate agents don’t like to share their marketing ideas? In fact, nothing could be further from the…

Britt Natolo, Edgar Natolo, Enzo Raimondo, Facebook Group, REIV, Simon Finlayson, The Real Estate Community, Twitter for Real Estate, Zac McHardy

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Best Practice Retreat Hamilton Island – Cutting Edge Web Design

I had the good fortune of addressing some of the best and brightest real estate agencies in Australia at the Best…

Android, Apple iPhone 5, Google, Google Analytics, Google Webmaster Tools

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Reiwa.com: A Shining Star for Our Real Estate Industry + E-Ave Wrap Up

. Yesterday on The Electric Avenue Show – I shared an insight into how Reiwa.com has become A Shining Star for Our…

Charlie Gunningham, Doorknocking, Facebook, Layar, Property Videos, Realestate.com.au, REIWA, reiwa.com, Twitter

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Impressive Launch of NEW Cloud-Based Property Management and Trust Accounting Software by PropertyTree.com + E-Ave Wrap Up

.   After going in search of a Cloud-Based Property Management Software solution for a real estate agent friend of mine…

Apple iPhone5, Bing, Electric Avenue, Facebook, Photo-Transfer App, PropertyTree.com, Rockend, RU OK? Day

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I am shocked — shocked— to find that kickbacks are going on in here.

realestate.com.au has been accused of offering old-fashioned kickbacks to agents who sign long-term advertising contracts. The big question is whether the…

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Google Launches An Eye-Opening Report Into Latest Multi-Screen Usage + E-Ave Wrap Up

Google recently released an eye-opening report about multi-screen usage and the findings could help real estate agents plan and develop new…

Facebook, Google, LJHooker.com.au, Multi-Screen Usage

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Housenet.com.au Launches: The Social Network for Real Estate & Property + E-Ave Wrap Up

. There’s a brand new player in the Australian Online Property Market and finally it’s not just another FREE Property Portal,…

Banner Advertising, BrokerNews.com.au, Greg Ellis, Housenet.com.au, PropertyObserver.com.au, residex, Social Media for Real Estate, Sold Magazine

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Mobile Browsers Are Changing Property Hunting

The next time one of your customers wants to browse listings on realestate.com.au, they may well reach for their touchscreen tablet or…

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McGrath Joins Facebook, How To Sell A Property Using Social Media? + E-Ave Wrap Up

In what has been a long awaited and highly anticipated arrival, yesterday McGrath made the strategic marketing move to join the…

Braden Walters, Facebook, Griffith Real Estate, mcgrath, news.com.au, real estate video marketing, Social Media for Agents, Tony Santolin, True Property

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Realestate.com.au Launch NEW Property Seller Tool as REA Group Reports $86.8 Million FY Profit + E-Ave Wrap Up

There’s been a NEW Property Seller Tool launched by RealEstate.com.au as the REA Group reports yet another bumper year of profits….

Electric Avenue, Future of Real Estate Marketing, Greg Vincent, Mobile Real Estate Agent Tools, Property Sellers Guide, Raving Fans, REA Group, Realestate.com.au, Social Home Tour

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A Major Change To The Social Media Landscape + E-Ave Wrap Up

There has been ‘A Major Change To The Social Media Landscape‘ which could have a much faster impact on Google’s Social…

Advertising Standards Board, Electric Avenue, Facebook, Facebook Fan Pages, Google, Jay Baer, Property Videos, Randi Zuckerberg, Social Media, Social Search, Twitter, Wildfire

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InspectRealEstate.com.au – A Brilliant ‘New’ Time-Saving Tool For Your Agency + E-Ave Wrap Up

Today I shared this ‘exclusive’ insight into InspectRealEstate.com.au – A Brilliant New Time-Saving Tool For The Real Estate Industry on the Electric…

agent profile, Electric Avenue, Facebook, Google Earth, Greg Vincent, InspectRealEstate.com.au, real estate video marketing

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The Way Forward For The Major Portals + E-Ave Wrap-Up

On Yesterday’s Electric Avenue Show – I shared an insight into what I see as ‘The Way Forward For The Major…

Electric Avenue, ForWhatItsWorth.com.au, Greg Vincent, thehomepage.com.au, Wello, Zopim

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Evolving Agencies – A Quick Look at the Different Models

Recently a BRW Cover had the title “Secrets of the Real Estate Industry” in big bold type with a sub heading…

Aussie Home Loans, Harcourts, Hocking Stuart, L.J. Hooker, Ray White, Richard Branson, richardson and wrench, Sweeney's, Virgin, Williams RE

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Become A ‘Stand-Out’ Real Estate Agent + E-Ave Wrap-Up

On Today’s Electric Avenue Show– I shared an insight into Becoming A ‘Stand-Out’ Real Estate Agent, and why a lot of the…

Electric Avenue, Greg Vincent, Linkedin, Purple Cow, Seth Godin, Web 1.0, web 2.0

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Building Your Agency’s Capability, Stability and Predictability

What would you prefer?  A predictable business or an unpredictable one?  Would you prefer to be able to predict your profitability…

common causes, database growth, real estate six sigma, special causes

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The Best Times to Post on Facebook, Twitter and Google+

You have something to say and can’t wait to get it out in the blogosphere. Raka and Bitly have got together…

Facebook, Google, Twitter

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