Archive | Marketing

Yudu – Easy Online Magazines, Brochures for free…

I came across a pretty interesting website  a little while ago and mentally filed it to share it on thise blog…

ebrochures, yudu

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Some changes at HubOnline from realestate.com.au

My apologies for not posting in some time. Today, I do have some news to share. Rather than make business2 readers…

hubonline, Portplus, Rockend

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Smart marketing for the future!

The downturn the industry has endured over the past few years has been tough. However in these times the cream rises…

Blogs, Broadband, MyHome, Newspapers, Print

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Google AdWords Quality Score

Real Estate Agents should pay close attention to the suggested methodologies Google urge web designers and advertisers to employ. Google invest…

Google Adwords, Quality Score

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Realestateworld.com.au starting to show some bite!

Realestateworld.com.au has been slowly building up their presence in the market, a few nights ago Win TV aired this peice on…

Domain, Fairfax, realestateworld, win tv

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Moo adds Business Cards for Real Estate Agents

For over a year now I have been using www.moo.com for my business cards. They are simple, cost effective and pretty…

business cards, moo, moo.com

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Marketing Real Estate: How much $ is enough?

How do you know how much to spend marketing real estate? Some interesting survey data that just became available should be…

Marketing, Newspapers, Real Estate, Video

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Sensis Changing Tactics Again

In a never say die attitude Sensis are changing their online strategy again. Late last year they virtually abandoned their justlisted.com.au…

Ebay, Sensis, Trading Post, White Pages, Yellow Pages

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An expert’s tips on real estate podcasting

I recently posted about how real estate agents can use podcasts to turn their entire town into a referral network. But…

mark jones, podasts

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Improve your email internet marketing results

Internet Marketing by real estate agents is often restricted to web based advertising , particularly individual agency websites and placement of…

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Your chance to bash realestate.com.au and help the homeless at the same time

I know there are some vocal members of the business2.com.au community who seldom miss a chance to bash realestate.com.au. Most of…

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Turn your real estate podcasts into a more powerful marketing tool

After posting about why real estate podcasts can be a good idea on real estate agent websites, I want to follow…

podcasts

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Online real estate marketing. Isn’t it obvious?

Every now and then, the internet just starts to seem too damn complicated. You’ve got XML, search engine optimisation (SEO), search…

Marketing, online

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Is Your Website a Pipeline or a Bottleneck For Your Marketing Investment?

Promoting your brand in a positive way in consumers’ minds is an important aspect of growing your business and understandably can…

Design, Development, nielson, web

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7 Deadly Sins of Listings Management

Well it seems the the 2007 BRW Rich list are now all going to hell (wherever that is) . Maybe ABC…

deadly sins

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Here’s one way real estate agents can control the web’s future

Real estate agents in Australia are facing a new wave of online innovation in which consumers use the internet to rate…

deloitte, homethinking, Joel Burslem, owen halliday, petrer williams, REA

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Online real estate marketing expert speaks

Let’s hear about real estate marketing and the Internet from an overseas perspective. In particular, I’m thinking of a country where…

Future of Real Estate Marketing, Joel Burslem

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The Myths of Santa Claus and Slow Januaries

Santa Claus: He’s easy to believe in, because when you do, you get lots of gifts. There’s a clear financial benefit…

Neilson Netratings, REA, Realtor.com

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Think TV Campaign – Think Fluff

If you have been watching the commercial networks lately it is interesting that Gerry Harvey from Harvey Norman has an advertising…

Television

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Ditch expensive Yellow Pages advertising!

Well it is that time of the year again when Yellow Pages wheels out a massive advertising campaign telling us how…

Yellow Pages

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Complete Online Internet Marketing Plan for Agents

With over 50% of Australians now online and 1 in 5 of these users searching for properties, every residential real estate…

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Marketing your Website Online

You might be surprised to know that marketing your website online is the most effective to create online success.

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Brand Development

Developing a matching Internet brand strategy is one of the most important steps an agent can take to improving their online…

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