Tag Archives | Marketing

Leverage your brand, don’t differentiate from it

What separates great marketing from good marketing is simplicity and consistency. The easier you brand is to remember and recall the…

brand, Marketing

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Marketing Real Estate: How much $ is enough?

How do you know how much to spend marketing real estate? Some interesting survey data that just became available should be…

Marketing, Newspapers, Real Estate, Video

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Online real estate marketing. Isn’t it obvious?

Every now and then, the internet just starts to seem too damn complicated. You’ve got XML, search engine optimisation (SEO), search…

Marketing, online

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