Stimator – an exercise in popularity! Domain beats REA hands down!

Stimator is a real-time website value estimator, well it tries to be, of course it knows nothing about revenues of a website, but features a whole other range of rankings to come to its final estimate. can be snapped up for a measly $1,600 USD (not for sale). However, interestingly more than doubles’s score.

It really is just an exercise in fun, however I think it would be thrown depending on site structure. For example any of those websites developed within frames would pretty much be worthless and so they should be πŸ™‚ I checked a few of those ‘template’ style websites out and they were all valued at around $30.00.

Here are some fun figures:USD $3,392,179 $1,667,909 $58,040 $24,429 $2,299 (Ouch) $49,737

Check your website (and that of your competitor) out today! Click here to view Stimator,,,,,,

SEO For Real Estate
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About Peter J Ricci

Peter Ricci is the Director of,, and and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. is now the leading real estate technology site in Australasia.

17 Responses to Stimator – an exercise in popularity! Domain beats REA hands down!

  1. Robert Simeon February 21, 2009 at 9:05 am #

    An amazing tool Stimator which just goes to show how powerful Google where I found these results staggering. This clearly shows how dominant Google would be when and if they decide to properly enter the Australian property markets. 1,156,988,215 15,788,717 13,642,749 3,392,179 1,667,909

    Not even Nielsen Online Market Intelligence can save REA on this comparison. πŸ™‚

  2. Mark Cohen February 22, 2009 at 8:53 pm #

    I had a look but sadly I couldn’t find the “make this into reality” button”


    This is a cool little tool

  3. maxallen February 23, 2009 at 1:51 pm #


    are you kidding me? no really, you are having a laugh are you?

  4. snoop February 23, 2009 at 2:18 pm #

    grossly inaccurate of course all these type of “free” research sites.
    Google will never be a true competitor in the portal space for property listings and data.
    Note the industry leaders overseas now,they all have so much more than just listings.
    Going fwd portals will differentiate with much more interesting and useful data than just listings just like truila ,zillow,or zoopla.
    Google might have a for sale listing duplicated 100 times over but that will be about it.
    Consumers will always end up where the value add is.
    The nett of it is the listings poratls will be forced into investing more in content ,reearch and community.
    Google only needs to be the gateway to finding all this.

  5. Robert Simeon February 23, 2009 at 2:45 pm #

    Max always πŸ™‚

    Snoop – If Google was the gateway then it could not grow its businesses as it needs to develop and create new markets. Let me ask you this question. Do you think that Australian portals will ever be free (like the rest of the world)? And if they were free it would appear to me that the only online model that could preempt this would be Google. Although maybe they (Google) are satisfied to carry – on and maintain their current business model.

  6. snoop February 23, 2009 at 3:03 pm #

    They wont be free in our lifetime Rob
    Not as long as the major shareholders of the big two are media companies desparate to prop up their ailing print classifieds businesses!
    If you follow propertyportalwatch you will see one innovative UK player going pay per lead.
    Would you pay a dollar per enquiry??

  7. Robert Simeon February 23, 2009 at 3:20 pm #

    Snoop – that is much like Google Adwords where you pay per click. If it went pay a dollar per enquiry they would go broke fast. Fairfax announced today a 23 per cent drop in net profit and News would be in the same boat.

    Much depends on their individual contingency plans should Google launch? They could successfully run a free property portal with revenue streams directed to third party advertisers and agent advertising on the respective pages. The answers are in front of them just that they “can’t see the forest for the tree’s”.

    They love trees as this equates to print revenues which are well down and will continue to remain in this mode for quite some considerable time to come. Here is another question. Why to print media companies in 2009 still offer 2007/2008 pricings when revenues are in serious decline?

  8. maxallen February 23, 2009 at 6:15 pm #

    Robert, thank god.

  9. snoop February 24, 2009 at 8:37 am #

    Believe it or not google sell many keywords at well over 1.00 some at 100.00.
    Thats why google is so profitable ,they auction off the keywords to the highest bidder.

  10. PaulD February 25, 2009 at 11:54 am #

    The spin continues. I got an email from Domain about how they are dominating NSW and that month on month – I assume Dec-Jan, their traffic increased by 34% and REA traffic only increased by 27%.
    I also assume that means unique browsers, because that seems to be the yardstick. Well, for my office, in the same MOM – we had a 59% increase, however REA had a 95% increase.

    Strangely, when we do a MOM for BOTH of them Jan 07 – Jan 09 – They are BOTH less. So for all you people in both organisations who read this blog – Wake up to yourselves, we are not idiots, comparing two consecutive months is like picking up two handfulls of sand, counting the grains in each one – and the hand that has the most grains, must be the biggest hand !! It’s kindergarten logic – let’s see a bit of serious analysis !!

  11. Sal Espro February 25, 2009 at 12:53 pm #

    Roll-on Google!
    Ps Snoop, ‘value-added’ sites might be worth something but remember the good ole days when a 2 line listing in the paper was as valuable to a serious buyer as a larger display one – the paper just charged the agent more for the larger one because the agent wanted to advertise their brand more in the larger one. I guess, in a nutshell, whether a listing has crime stats and school locations plotted next to it won’t matter if the listing doesn’t fit your base needs (size, location and price) in the first instance before you get to the ‘added-value’.

  12. PaulD February 25, 2009 at 1:36 pm #

    Sal, the only thing good about “the good old days” is that they are gone. The great thing about the internet is that you can provide potential customers with enough information to filter out the ones that used to waste your time. I

  13. Robert Simeon February 25, 2009 at 2:30 pm #

    Paul – those would be the days when we used to drive purchasers around showing multiple properties with the empty ice cream container full of keys πŸ™‚

    Don’t miss those days at all.

  14. PaulD February 26, 2009 at 12:46 pm #

    Yep, that’s them Robert.

  15. Sal Espro February 26, 2009 at 2:36 pm #

    I mustn’t have made my point clearly enough, guys.

    Buyers will be attracted to the portals that have the most listings, as long as they can navigate them efficiently enough. (And my feedback is that at the moment REA is nearly unuseable for buyers because it doesn’t allow focussed searching). No matter how much a portal or agent’s site value-adds its listings e.g. with crime rates, past sales etc, at the moment, the portal with the most listings (as long as it’s a big enough/critical number of listings), wins.
    (And the discussion on how large the critical number of listings is to be considered worthy of a regular visit , is another discussion).

    Old Sal πŸ™‚

  16. Sal Espro February 26, 2009 at 2:37 pm #

    And that’s a bugger because REA isn’t a good portal by any stretch but it is currently the winner.

  17. g.a September 21, 2009 at 9:26 pm #

    You can also try

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