I was looking in the window of a real estate agency the other day & noticed that they had no listings available to sell. This got me thinking about ways that a real estate agent could market themselves & build their profile without even having any properties to market.
These online marketing foundations could be adopted as a good start up strategy for any new agent or simply a way that agents can build their profile & generate more business. Either way, to begin building your online profile these first 4 steps are probably the best place for an agent to start.
1. Personal Domain Name
Secure your personal domain name. eg.YourName.com or .net.
To order your domain name, there are lots of domain name providers to choose from & the cost for domain names seem to be getting cheaper all the time. There are sites like GoDaddy.com, PlanetDomain.com, Intaserve.com & CrazyDomains.com just to name a few.
If your domain name has already been taken you can try putting a hyphen into the domain name. eg. Your-Name.com. There are lots of hyphenated domain names that are still available.
At present, there doesn’t appear to be any real benefit in securing the .com.au or .net.au unless you really want to. Your TLD, (Top Level Domain) YourName.com is better to secure if it’s still available.
Simply register the domain name & don’t sign up for the hosting packages because in a future post, I’ll show you ways that you can get your hosting for FREE.
Secure your personal name on Twitter.
Once a Twitter username is registered then no one else in the world can create the same username. That’s why, even if you don’t want to use your Twitter account for a while, it’s still better to secure your username.
If Twitter.com/YourName isn’t available then you can use ‘underscore’ to create Twitter.com/Your_Name or you can even have the underscore at the beginning or the end of the username, like _YourName or _Your_Name.
The reason why it’s important to have your name within the username is that it forms part of the URL and this can help somebody find you easier on Google, Bing & other search engines if they type in your name.
3. Google Profile
Register your Profile on Google.
Having a Google profile enables you to provide a biography/profile of yourself on Google’s site. You can also include links back to your company website & links to any of your other profiles/websites.
Simply go to www.google.com/profiles and register today.
The same applies with Google Profiles, once the username is gone it’s gone, so it’s worthwhile going & securing your Google profile before someone else in the world with your name does.
Register your profile on Facebook
Facebook has recently announced that as of this Saturday, June 13th at 12.01am New York time (2.01pm Sydney time) Facebook users will be be able to choose a username URL for their Facebook account.
It’s designed to make it easier to direct friends, family, and coworkers to a Facebook user’s profile.
This move by Facebook will also mean that people’s Facebook profiles will start to appear a lot more on personal name searches within the search engines.
For example, the new Facebook URL will become Facebook.com/YourName which can make it a lot easier for people to connect with you on Facebook.
Usernames will be issued on a first-come, first-serve basis for your profile and any other Facebook Pages that you administer by visiting http://www.facebook.com/username/.
Facebook Pages are designed for your business. There appears to be are a lot of agents & businesses that have started registering Facebook fan pages for their businesses & it may be a good idea to secure the Facebook username for your business at the same time. Eg. Facebook.com/YourBusinessName