The creation and success of an industry based portal is an issue that has been hotly debated on Business2 in the past, as has realestateVIEW.com.au’s ability to be a significant force in the market. I believe that our latest acquisition proves how serious we are about delivering a valuable product to the industry and our members. This news coupled with the recent content sharing agreement with REIWA.com.au (which allows Western Australian properties to be displayed on the RealestateVIEW.com.au site) will provide a huge increase in coverage nationally.
So why have we acquired MyHome.com.au?
This new arrangement provides several opportunities for our business, however in particular MyHome.com.au provides us with 2 key advantages;
1) Strength In New States – After recently launching in NSW, the new arrangement will add significant strength to content in these states as well as providing a large boost in Queensland where the site is yet to officially launch.
2) Complementing our Existing Services – For realestateVIEW.com.au this sale will complement our existing offering for estate agents around Australia. With a captive audience in NSW and QLD through MyHome.com.au we are able to extend our reach and exposure for the many new agents coming on board to the realestateVIEW.com.au site.
It is exciting times ahead for Australia’s industry owned portal and we hope the industry is as excited about this as we are.